October '19

For the Business of Apparel Decorating

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2 0 1 9 O C T O B E R P R I N T W E A R 6 3 work. Most clients will want to tell you to use their exact logo, but remind them that their file, business card, or cell phone pic is not production ready and that some art fees will apply. Present the alternative(s) as an improvement. Mention the other processes you can provide once their art is of a better quality as well. This turns the conversation about their poor-quality image into an up- sell opportunity. When researching and purchasing stock 'clipart', remember that vector line art is not all created to the quality we need for cutting vinyl, design, and production. Scalable vec- tor graphic and encapsulated postscript are going to be important terms to learn. Ideal- ly, with very limited colors and nodes. Also consider finding free parts or less expensive versions of the client's logo via an internet search. A much simpler 'Viking' jpeg in black and white may serve you much better than a pic of an old T-shirt. I recommend DuckDuckGo for image searching in our industry but be careful with copywritten material. Above: The ability to quickly apply a basic design to signage or apparel substrates can be an immediate addition to any production shop or effective enough to base a whole business on. (All images courtesy the author) Below: Try to simplify the art as much as you can before you perform your trace. Open your Supacolor account today Get 50 FREE Transfers for complete offer details visit contact us at:

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