Sign & Digital Graphics

October '19

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ARCHITECTURAL AND ENVIRONMENTAL Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and edit- ing service based in Loveland, Colorado. She has more than 15 years of experi- ence in communications and holds a master's degree in English from Colorado State University. She can be reached at shellsinkservices.com or shellsinkservices@gmail.com. W hen hanging a sign to welcome customers or update their look, businesses want their message to get noticed more than the actual sign on a post, pole or the side of a building. "The sign is a backdrop to their brand, so it's not overstating their mes- sage. It's something that goes along with their theme," says Kristin Schlegel, in charge of new product development sales and marketing for Metalcraft Industries, Inc., in Ocala, Florida. "You don't want to be louder than their mes- sage. You want it to be a clean look, so the sign still stands out." Companies that make sign display products offer traditional and trendy options for sign brackets and sign dis- play technology to give businesses the attention they need. Brackets are used in various ways, such as connecting the sign to a wall, mounting it between two posts for a post-and-panel system, mounting it on a single post, hanging it from an overhead beam, a bracket mounted on a wall or post as in the case of blade signs. "Rectangular signs will always be a staple, but I think bold shaped sub- strates with captivating graphics attract the attention of customers walking and driving by," says Charlie Capps, director of Hooks & Lattice for the Sign Bracket Store in Carlsbad, California. Trending Sign Shapes, Lines Trending are circular sign blanks and distinctive sign shapes, such as rounds and ovals, Capps says, adding that the items are popular for Sign Bracket Store, possibly because sign shops do not have the CNC equipment to make perfectly round and oval sign blanks. "We have found that sign shops are more interested in our non-swinging, fixed-style brackets that have a more modern, contemporary feel," Capps says, adding that sign blanks need the right sign bracket to hold them in place, since B Y S H E L L E Y W I D H A L M 14 • October 2019 • S I G N & D I G I T A L G R A P H I C S Sign brackets range from old world to sleek and modern

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