Sign & Digital Graphics

October '19

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S I G N & D I G I T A L G R A P H I C S • October 2019 • 21 M agnetic signage has seen a resur- gence as the materials used in the production of the magnets have contin- ued to advance. Add in modern printing advancements and there's never been an easier time to create customizable mag- netic signage. Mike Gertz, marketing manager for Master Magnetics, Inc., says that the growth isn't so much new markets hav- ing opened up for magnetic signage, but more people are becoming aware of how magnets can be deployed. Sign shops that haven't explored mag- netic or magnetic-receptive materials Paula Aven Gladych is a writer based in Denver and has been covering the signage and graphics industry since 2014. should definitely consider it, he says. "It is a good business opportunity, and the effi- ciency of printing direct makes it a more profitable process and product for them to sell," Gertz says. The more traditional method of mak- ing magnetic signage was to print on a different substrate, like vinyl, and then laminate it onto a magnet. "It still looks good, but it is a two- step process and matching up the vinyl onto the magnet takes more time and more material," he says. With direct to print, you just run the magnetic sheeting or magnetic receptive material through the printer and it is done. Master Magnetics recently developed high energy 15-mil magnetic sheet- ing called Thin FORCE that provides the same strength as a 30-mil product. Manufacturers are also going wider in their offerings because it is more cost effective to use a wide-format printer. It also costs less because a sign printer can print more signs out of a wider-format magnetic material. The thinner material makes it easier to work with and easier to ship. "The thinner profile also makes it adhere a little bit better," says Gertz. One problem print shops can encoun- ter when printing on magnet is that the platen on a roll-to-roll printer may be metal, which can attract the magnetic sheeting, making it difficult to feed the material through the machine. "All you do there is cover that metal bar with styrene or chipboard, which creates an air gap so the magnet in the sheeting doesn't attract to the bar and it slides over smoothly," he says. Image courtesy of MagHold. your vision... Magnum Magnetics ® introduces EnGage ™ an easy to install printable magnetic receptive media that is an ideal solution for changing messages in a demanding retail environment. Print directly to the magnetic receptive media and lay on a preprinted magnetic base for price, message, or image changes. Call or click, let us show you it's easy to print magnets! MagnumMagnetics.com/engage 800.258.0991 | sales@magnummagnetics.com Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics Magnum Magnetics ® introduces introduces introduces introduces introduces introduces introduces introduces EnGage EnGage EnGage EnGage EnGage EnGage EnGage ™ an easy to install printable an easy to install printable an easy to install printable an easy to install printable an easy to install printable an easy to install printable an easy to install printable an easy to install printable an easy to install printable and your options.

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