Sign & Digital Graphics

October '19

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S I G N & D I G I T A L G R A P H I C S • October 2019 • 23 "The magnetic-receptive market opened up a world of magnetic signage because you could make it wider; you could make it thinner; you could make it more easily printable. It didn't stick to the metal equipment because it was just receptive," he says. Magnetic-receptive materials also move through all printers more quickly because they aren't trying to stick them- selves to the metal components on the machines. Magnetic-receptive systems end up being more cost effective than printing direct to magnet because the magnetic base, which is the heaviest and most expensive part of the system, only needs to be made and shipped once. This makes a lot of sense for many applications, especially for stores that have multiple locations across the coun- try because they don't have to pay profes- sional installers to install them, Reierson says. "It is something a store employee could put up on their own, make it look great and you had minimal investment in shipping costs as well because the graph- ics are thinner and lighter and easily rolled," he adds. The thinner material also moves more fluidly through most printers. Many printer manufacturers have moved toward aluminum or other nonferrous metal construction so that they do a better job of handling magnetic materi- als. Vacuum beds keep substrates flat as they move through the printing process, which also has been good news for the shops that direct print magnetic material. Reierson adds that most magnets are shipped to sign shops in rolls. If they are rolled too tight, it is important for them to be flattened out so that the finished prints don't curl around the edges so they can better adhere to metal surfaces Larry Budnik, regional sales manager for Adams Magnetic Products, says that magnetic signage has stayed the same for years. The biggest difference is that manufacturers continue to offer wider products. "Wider is not better in our opinion because you are trying to go wider to avoid seams in the print material but you reach a point that even though the mate- rial is 10 or 15 mil, it gets more difficult to manage when you are rolling it out," he says. "So you really don't see much demand for the more than 60-inch-wide material." SDG Images courtesy of Magnum Magnetics. • High-energy magnetic sheeting has twice the strength of regular 15 mil, and half the weight of 30 mil used for vehicle signs • Prints brilliant color and clarity with UV, solvent, eco-solvent, and latex ink systems • Ideal for vehicle graphics, POP displays, wall coverings and applications where lightweight printable magnetic sheeting is needed Your Best Source in the Magnetic Field See us at Booth # 4207 PRINTABLE MAGNETIC SHEETING Learn more at or 800.525.3536 ThinFORCE TM THINNER, STRONGER & Lighter

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