Sign & Digital Graphics

October '19

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Page 39 of 88

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS P U R C H A S I N G A G R A N D - F O R M A T P R I N T E R Biggest Printers Points to consider when in the market for a grand-format printer B Y B I L L S C H I F F N E R WHEN ONLY THE WILL SUFFICE I nvesting in a piece of grand-format equipment—which can potentially rival the cost of a house—is something that definitely should not be rushed into. And, although the initial price tag on many of these models may make you queasy, the potential return on investment for your business could be a sound move, as long as you choose the right printer. There are many things to research when in the market for grand-format printing equipment: what manufacturer and model do you choose, what technology works best for the products you will be creating. And, the very most important thing to consider is how you are going to pay for Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at it. Grand-format printing equipment as well as the finishing equipment to support it can run into the hundreds of thousands of dollars. It is a large investment for a shop, and it is best to look at the payment options that are available before moving forward. Grand format is no longer just for mid- to large-sized print shops anymore. Many smaller mom-and-pop shops are migrating into the grand-format market as well. So even if you are a smaller shop there are ways to add grand format to your service mix. If you are in the market for a grand-format model, it is critical to research equipment that best suits your shop's specific needs. Since it's such a significant investment, we polled a number of the leading suppliers about some of the most important points to consider and questions to ask before purchasing a grand-format unit. Starting Points Tom Wittenberg, sign and display marketing manager at HP Inc., Alpharetta, Georgia, says he always tells The HP Latex 3600 printer offers high output of 1,290 square feet an hour, with HP Dynamic Swath Alignment, OMAS technology to suppress banding. Image courtesy of HP Inc. S I G N & D I G I T A L G R A P H I C S • October 2019 • 33

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