Sign & Digital Graphics

October '19

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34 • October 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS The new Falcon XL-3300. 10' UV Roll to Roll with white ink allows shops to print directly on all types of fabrics for out- door, indoor and backlit signs. Image courtesy of Stratojet. With the Inca Onset X2 and Onset X3 models, print providers can realize speeds anywhere from 2,153 square feet per hour to over 10,000 square feet per hour. Images courtesy of Fujifilm. Do I have the space available for the printer/press and associated finishing equipment? What are the costs associated with purchase and operation? Do I have the volume to make a profit? How long will it take to get a return on my investment? The Mimaki TS500P-3200 printer is a 129.9-inch (3.2 meter) wide, dedicated transfer model developed for production transfer runs to create extra-wide textile applications such as soft signage, home furnishing and hospitality fabrics. Images courtesy of Mimaki USA. people looking at grand format to start with the applications you want to produce. "That helps you define the type of technology you want. Next, it becomes both a space and economics discussion. Do I have the space available for the printer/press and associated finishing equipment? What are the costs associated with p u r c h a s e a n d o p e r a t i o n ? Do I have the volume to make a profit? How long will it take to get a return on my investment?" Wittenberg says researching and analyzing your shop's needs means deciding what it is you want to achieve, and the kinds of prints you hope to sell "Start with what it is that you want to sell, and then find out if you can sell enough of it in the markets available to you to make a profit. This leads to the technology question above and ultimately the financial decisions. Many of the grand-format printer manufacturers can help you with some of the decision-making process including return on investment ( ROI) calculation tools, go-to-market ideas," he adds. Becky McConnell, product marketing manager, Fujifilm North America, Graphic Systems Division, also points out that just like with any investment, you should determine what you're trying to accomplish and how you're going to get there. "If your goal is to quickly increase top-line sales, perhaps the first consideration should be 'what else can I sell to my clients?' Think about the times you've had to say 'I can't' to a client and what you can do to say 'yes.' If it's a capacity issue that's forced you to turn jobs away, think about what throughput levels you'd need to achieve and work your way backward," she explains.

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