Sign & Digital Graphics

October '19

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S I G N & D I G I T A L G R A P H I C S • October 2019 • 45 into new markets and unlock new profit opportunities. If you are in the market for an entry-level model, it is critical to research equipment that best suits your shop's spe- cific needs. Besides creating a business plan for this major capital expenditure, there are also a number of questions you must first ask yourself and some criteria that must be met in order to fully ensure that this integra- tion will be a smooth and profitable fit for your shop. To get a better handle of what goes into the total buying process, we spoke with a number of the top printer manufacturers and quizzed them regarding what are some of the most important points to consider and questions to ask when purchasing your first wide-format printer. We also asked them to make some suggestions from their product portfolios that will give you the most machine for your money. Where do you start: Researching and analyzing the needs of your business "Whenever I speak with someone just getting into the graphics market, the two most important factors for a new printer are always versatility and ease of use," notes Matt McCausland, product manager, professional imaging at Epson America Inc., Long Beach, California. "Surprisingly, very few printers on the market today do both of those things really well. The other key part, not related to the actual printer, is to find a reseller you feel comfortable with that will help you get through the steep learning curve of entering the graphics market," he adds. "Epson recently launched the SureColor S40600 Print Cut Edition that would be ideal for an entry-level shop. The bundle package includes the Epson SureColor S40600 roll-to-roll printer, state-of-the-art Graphtec cutter, and ONYX software to maximize productivity and streamline workflow," says Epson's Matt McCausland. Images courtesy of Epson America Inc. Image courtesy of Epson America Inc. The Vinyl Vixen and Slim Sheddy (aka Jessica Bonifacio and Michael Shedd), owners of Wrapsesh and their Mutoh VJ-1624x. (Image courtesy of Wrapsesh.)

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