Sign & Digital Graphics

October '19

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46 • October 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Mark A. Rugen, director, prod- uct marketing and education, Mutoh America Inc., Phoenix, Arizona, says the first place businesses will start when looking for a wide-format printer is Google. They may type phrases such as 'Best wide-format printer' or 'What is the best wide-format printer?' and disappointingly, they will find out that the term 'wide-format printer' is used for everything from 18-inches wide and above and many are for the photographic business. Epson's Matt McCausland notes that when looking to find a cost-efficient entry-level solution, solvent printing can be a versatile resource for a range of printing needs, including fine art reproduction, vehicle wraps, photographic prints, canvas prints, stickers, vehicle wraps, decals, labels, and more. Images courtesy of Epson America Inc. For the first machine, a shop can expect to spend anywhere between $10,000-$20,000 on the printer and fin- ishing equipment. "I suggest that if you are searching for a wide-format printer, you need to add these phrases. Perhaps search for 'best wide-format printer for sign mak- ing' or 'best wide-format printer for vehicle wraps'. Adding the purpose for the printer will result in a more accurate listing of possible pages to investigate. It's best to determine what you want to use the printer for before you begin your search online." Daniel Valade, product manager of digital print, Roland DGA, Irvine, California, also suggests that prior to purchasing a printer, inks and other consumables, the print service provider should first determine the customer demand for the types of products/ser- vices they are considering offering. He adds that research and analysis should be done, not only on what customers are looking for and how to attract them, but also on the competition and the markets those operations are focusing on. "Assuming the demand is sufficient to support the decision and allow for future growth, a shop owner can then proceed to researching the best printer for handling those specific applications. "The Mutoh VJ-1624x features precision craftsmanship and is built to highly rigorous standards based on our iron-clad commitment to quality, so you can expect years of use," Mutoh's Matt Rugen suggests. Image courtesy of Mutoh America Inc.

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