Sign & Digital Graphics

October '19

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2 • October 2019 • S I G N & D I G I T A L G R A P H I C S O C T O B E R 2 0 1 9 - V O L U M E 3 4 , N O . 1 Contents 6 Vital Signs Caveat emptor By Matt Dixon 8 In the Trenches Artificial unintelligence By Rick Williams 80 Chat with Matt An interview with Tim Boxeth of 3M By Matt Dixon ARCHITECTURAL, ENVIRONMENTAL AND DISPLAY Covering dimensional lettering, routing, sandblasting, engrav- ing and fabrication for architectural signage, wayfinding, ADA, temporary signage systems for P.O.P, retail, display, banners, trade shows and more. 14 Beholding Sign Holders Trending options on today's sign brackets By Shelley Widhalm SPECIALTY IMAGING Covering a range of specialized imaging applications, tech- niques and new technologies. 20 A Better Magnet Improvements to materials mean more opportunity By Paula Aven Gladych RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 28 Make it Your Business Think twice before cutting prices By Vince DiCecco PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Grand-Format Printers When only the biggest printers will suffice By Bill Schiffner 40 Finishing the Big Jobs Adding finishing equipment can save time and reduce costs By Maureen Damato 44 Getting Into the Printing Business Buying your first wide-format printer By Bill Schiffner 52 2019 RIP Software Update Specs for the top software on the market ©2019 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 20 Page 14 DIGITAL GRAPHICSL DIGITAL GRAPHICSL

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