Sign & Digital Graphics

October '19

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TEXTILE DIGITAL TEXTILE PROJECTIONS Textile markets are growing at a phenomenal rate B Y J I M L A M B E R T Have Merit 56 • October 2019 • S I G N & D I G I T A L G R A P H I C S B efore we get to the good stuff, let's clarify a few definitions upfront. Textiles are materials made from fibers such as thread or yarn and are manufactured by weaving or knitting. They can be made from many materials including plant, animal, mineral or synthetic components. An inkjet ink is a printing ink that passes through an inkjet printhead of a digital printer. Digital relates to the actual printing process that does not use films, plates, cylinder printing dyes or screens. The files are prepared digitally or electronically and are processed to deliver directly to the printheads or print engine. With the definitions established, let's talk about what has every digital hardware and digital ink manufacturer excited. Globally, the digital textile printing market grew in value almost 50% annually over a six-year period in the mid-2000s and is projected to continue to grow through 2023. The sheer numbers are staggering. According to a few marketing consulting firms, the total value of the market is expected to reach $5.5 billion in 2023. That's growing considerably from $2.8 billion in 2018. Again, that is the digital part of the market. It all depends on whose data you believe, but we have heard estimates of annual growth rates over the next several years range from 15% on the low side to 34% on the high side. A life-long veteran of the printing industry, Jim Lambert is the Vice President of Digital Sales – ink and Hardware, for INX International Ink Co. He can be reached via email: jim.lambert@inxintl.com.

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