Sign & Digital Graphics

October '19

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WRAPS DIGITAL GRAPHICS H igh-impact graphics are ubiqui- tous in today's world. Signage on storefronts, brand reinforcement on nearly every label, and product teasers at points-of-purchase. Marketers have become sly while choosing the most appropriate media for their messaging. Some may term these media outlets as "vehicles," which couldn't take on a more literal term in the wraps industry. When branding efforts finally coupled advanced vinyl films with the transportation space, a new door in promotions was opened. Vehicle wraps became a legitimately effective promotional tool. Wraps have steadily provided a profit- able outlet in the graphics industry, and they continue to increase in number and innovation. For this reason, wrap film manufacturers have been tasked with continually improving upon product lines and technologies. "When you look back to 1972, when our first 3 M Controltac product hit the market, the industry was at a very dif- ferent place," says Adrian Cook, prod- uct marketing manager, 3M Commercial Solutions Division. "Films were very dif- ficult to install. They would stick where you didn't want them to, you'd have bubbles that would have to be removed with a sharp object, and they weren't as durable." Now, wrap professionals are able to easily manipulate wrap films; installing graphics precisely, with less seams and with the assurance of greater durabil- ity. Film manufacturers have developed their products to be more flexible, repo- sitionable, compatible with many more vehicle models, and more forgiving than ever before. Out on the Market The very fact that vinyl film is print- able remains an industry-altering accom- Media Mania Exploring wrap film advancements in an ever-advancing graphics world Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ gmail.com with ques- tions or comments. 68 • October 2019 • S I G N & D I G I T A L G R A P H I C S Today's films are more forgiving and easier to handle that those from years past. Image cour- tesy of Avery Dennison Graphics Solutions. B Y R Y A N F U G L E R

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