Sign & Digital Graphics

October '19

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S I G N & D I G I T A L G R A P H I C S • October 2019 • 71 "In more recent years, we've begun developing more durable films that won't degrade so quickly in horizontal orien- tations," Culverhouse explains, point- ing to the benefits of ORAJET 3981RA & 3981RA + ProSlide products paired with ORAGUARD 289F. "It won't yel- low or crack, it's more scratch-resistant and offers self-healing properties against light swirl marks and scratches. All of these features are answers to limitations of the everyday, standard CAST PVC film construction we're all accustomed to." Some other factors that have an impact on how manufacturers develop wrap films are costs, associated products, surface finishes, and most importantly, customer feedback. Valuing User Input "Avery Dennison makes it a priority to schedule multiple touch points through- out the year with shops to gather sugges- tions on new material development that we take into consideration for new or upgraded products," says Monnot. "The feedback and requests we receive are one of the top drivers of innovation at Avery Dennison." Product innovation has allowed wrap professionals to produce some truly amazing, one-of-a-kind work using a combination of film and applications that were unavailable in the past. "We've made huge advancements in reflective film technology," Cook cites as an example. "Until recently, reflec- tive films were very rigid and hard to work with. 3 M Scotchlite Print Wrap Film 780mC was the first true wrappa- ble reflective film, which was created by bringing all the features from our wrap films into the reflective category. It even broadened the surfaces that these reflec- tive films can go onto, like brick sur- faces, for instance. It also has the perk of heat recovery properties." "Additionally, different finishes, tex- tures and pigments through the years have added creative effects for the install- ers to utilize," says Monnot, expanding on some of the more unique products available today. "Changes to adhesives have encompassed the development of formulas which provide the appropriate level of adhesion to conform, and then ultimately provide clean removability at the end of the life of the wrap." With graphics removal, there is addi- tional money to be made at wrap shops. Because films in the past were known to leave behind tacky remnants, the process has been viewed as tedious. But wrap installers should embrace this work instead of avoiding it. "Many (shops) often forget that removal costs should be considered, when selling a wrap, or a fleet of wraps," sug- gests Culverhouse. "These removal costs When it comes to film application perhaps the most critical element of wrapping is the installation process.

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