Sign & Digital Graphics

October '19

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74 • October 2019 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS offers Cook. "Installers need to be able to execute multiple projects across a wide spectrum of customers and avoid rework as much as possible. We're always look- ing at ways to help ensure films can be installed quickly and stay adhered to the surface, so there's no lifting that requires re-work, and can also be removed when- ever they want to remove it." The solution to getting the wraps industry not just a usable, functional film—but one that exceeds expectations —comes back to the advancement of technology. "The advent of air egress changed the industry," Monnot says, "and made it much easier to apply graphics without bubbles. With the addition of offset fea- tures, like Avery Dennison RS, applica- tion time was reduced and the quality of said applications improved significantly." And it seems the cycle of product improvement is never-ending as man- ufacturers are constantly striving to upgrade their current offerings for the betterment of their customers. "Improvement in technology is rooted in our work, for instance, we've changed our Comply patterns multiple times in the last few years," states Cook. "That is evident in the way our products have changed, from the initial air release technology, for instance, to some of our current Micro Comply films." Monnot explains further that the pair- ing of such advancements with expert training has created valuable networks and thought-sharing platforms. "The installer network, and organiza- tions like the PDAA, MOB, and Paint is Dead, have elevated the craft of applica- tions," she says, "and have shared best practices to enable novices and experi- enced installers to become the best at their craft." Another great example of the wraps community's collective contribution to the rise in education and interaction resides in N B M 's W R A P S C O N event, which has grown significantly with the support of both manufacturers and wrap professionals. Successes ring loudly, but even with a host of major product changes and recent steps forward in the industry, there remain obstacles to overcome. "Wrap professionals face a number of challenges, which is why proper film selection and surface preparation is so important," Cook says. "We want to make sure that our materials are being properly utilized, that they fit the requirement of the job and adhere correctly." Specifically, wrappers can run into Advances in films have given wrappers the freedom to use new styles, inks and surfaces in different projects. Image courtesy of 3M. problems with graphics sticking either too strongly or not aggressively enough— and many times installers have a certain preference of the film's tackiness. When these challenges arise, either in the instal- lation or removal stages, there are places to turn. "Adherence can be difficult, so it is important for installers to take proper measures to ensure adequate longevity," continues Cook. "Our 3 M Adhesion Test kit offers a speedy solution for installers to determine if they are using the best possible film for the job." It's easy to hypothesize about what situations may present a potential prob- lem, however Culverhouse knows from real-life experience. He recalls a when a customer "had to work through a pretty difficult removal on a trailer where the wrap was in pretty rough shape. Once they got it removed, (the shop) convinced the customer to go with more durable products for a longer lasting wrap." Wrap shops old and new may have differing sets of skills, possibly a com- pletely dissimilar set of clients, but one thing that every wrap shop requires is film. It's a reassuring feeling to know that manufacturers are constantly improving their products, even as wrappers' needs vary. SDG

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