October '19

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10 • RV PRO • October 2019 rv-pro.com R V M A N U F A C T U R E R S P op quiz: Which manufacturer below enjoyed the top spot in Class B sales in Canada during the first six months of this year? 1. Airstream 2. Coachmen/ Forest River 3. Thor Motor Coach 4. Winnebago Industries The answer? None of the above: It was a trick question. It just so happens that Canada's own Pleasure-Way Indus- tries took the top spot, according to market data firm Statistical Surveys. In fact, Pleasure-Way's percentage market share for Canada was greater than Airstream, Coachmen/ Forest River, and Winnebago combined (see Figure 1 on page 11). Given Pleasure-Way's nearly 40 percent market share, it would be completely accurate to call the RV manufacturer Canada's King B (pun intended). Or rather, one could call it that – but Pleasure-Way CEO Dean Rumpel dislikes the term when it is put to him. "That's not who we are," he says simply, out of modesty. When pressed by RV PRO for comments on Pleasure-Way's place in the market, Rumpel merely says, "We don't chase market share. We are limited by our production, so we think more like Canada's King B The leader in Class B manufacturing north of the U.S. border may not be who you think it is ... and the RV maker in question is completely OK with that. By Steve Bibler PHOTOS COURTESY PLEASURE-WAY

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