November '19

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20 THE SHOP NOVEMBER 2019 So, before delving into the overland market, you may want to ask yourself, "Do I really have what it takes?" and "Am I willing to commit the time and resources to be an overlander?" Just as you made the commitment to go beyond accessorizing trucks and SUVs when you began installing suspension kits and enhancing performance, this is likely a new direction that will take you to places you need to be willing to go, literally and figuratively. JASON SAKURAI heads up Roadhouse Marketing, a mar- keting, advertising and sales solutions firm dedicated to the automotive aftermarket. A fre- quent contributor to THE SHOP, Jason's byline appears in many enthusiast and trade publications, in print and online. ORLG F-ROADG VS. Jeeps are another desirable overlanding platform, but be sure not to take them in too much of an off-road direction. (Photo courtesy R&R Marketing) Tall show trucks like this are a part of off-roading, but not adventure travel. Nitto Tires' recent Rigfest speaks volumes for the emerging overland segment. 574.293.1581 Visit us at SEMA — booth #32199 STOREGATE Trunk storage solution that mounts to the inside of your tailgate. OVERLAND RACK Designed to carry gear on overland and off-road expeditions . TRAIL KITCHEN Conveniently store your refrigerator and increase your countertop space. HEAVY-DUTY DOOR HINGES HEAVY-DUTY TAILGATE HINGES TRAIL KITCHEN ROTOPAX CARRIER

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