THE SHOP

November '19

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24 THE SHOP NOVEMBER 2019 F ender flares lend themselves well to the modern, bold designs of today's late-model trucks and SUVs. Offering added coverage for aftermarket wheel- and-tire packages while making a custom statement, they are an in-demand product for drivers and shops. Professional painting and/or installation are often needed for the flares to look their best, meaning shops should know all they can about this market that has shown tre- mendous staying power. To help, suppliers share information about their latest hot-selling fender flares, thoughts on the market's direction and sales tips for maximizing profits. BUSHWACKER Buford, Georgia Lee Riser Senior Director of Marketing Our hottest fender flare product for 2019 is … … the new DRT Style fender flare. As the originator of the bolt-on fender flare we are excited the market has embraced this new patented, easy-to-install, bolt-on fender flare design. Its best features include … … new, updated styling and wider tire coverage utilizing Bushwacker's propri- etary crack-, warp- and UV-resistant Dura- Flex 2000 ABS material, which has a matte black finish and is paintable to match your vehicle. We proudly designed and manufac- tured this new DRT Style here in the U.S. The outside factor currently having the biggest effect on the fender flares market is … … the changing demands of the consumer and new designs of current vehicle models. People want a look that differentiates their truck or Jeep from everyone else's, so some of the popular fender flares of years past are evolving to new styling. These updated designs fit the more chis- eled lines of the new body styles of trucks ADDED COVERAGE Fender flares continue to be an in-demand product for drivers & shops. By Stefanie Galeano-Zalutko People want a look that differen- tiates their truck or Jeep from everyone else's, so some of the popular fender flares of years past are evolving to new styling. (Photo courtesy Bushwacker) Well-executed merchandising helps customers envision a product on their own vehicle. (Photo courtesy Bushwacker)

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