THE SHOP

November '19

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NOVEMBER 2019 THE SHOP 27 The outside factor currently having the biggest effect on the fender flares market is … … the continuing black accessory trend. Fender flares complement other restyling accessories and black wheels very well. Here's a tip shops can use to increase their sales of fender flares … … I recommend having a vehicle outfitted with flares in front of the shop. It's a good con- versation starter, as well as a top selling tool. Additionally, a proper in-store display creates interest, conversation and sales. RUGGED RIDGE Suwanee, Georgia Henk Van Dongen Director of Marketing Our hottest Fender Flare product for 2019 is … … Rugged Ridge is launching its new Jeep Wrangler JL fender flare kit with exclusive LED DRL. Its best features include … … the fender flares are an easy replace- ment using factory mounting points. They include LED daytime running lights and an additional half-inch of coverage. The outside factor currently having the biggest effect on the fender flare market is … … many Jeep owners choose to upgrade their wheels and tires. In doing so, most seek extra coverage of that investment. In some states, it's even required. Here's a tip shops can use to increase their sales of fender flares … … while some flare designs will fight the flow of the current Jeep, ours is more complementary. This will be important to a segment of Jeep owners. Rugged Ridge's newest patent- pending fender flares are de- signed to complement a Jeep's bodylines. (Photo courtesy Rugged Ridge) Booth #35095

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