THE SHOP

November '19

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4 THE SHOP NOVEMBER 2019 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2019 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. hether you're looking for inspiration for your busi- ness, your next build or life in general, you've come to the right place. The fall trade show season is always a contemplative time for shop owners. Future planning is under way, and for those who make it out to the SEMA Show, PRI or others, thoughts naturally turn to big-picture views of growth, new business and industry trends. THE SHOP is always happy to be part of this exciting time of year. The November issue is consistently one of our biggest, and our excellent pool of contributors is in the same mindset of providing quality content to help set your business direction for 2020 and beyond. If you're looking for a little personal inspiration, start with JoAnn Bortles' moving article on Jessi Combs and her unmatched passion for living life to the fullest (page 84). Close friends share stories and examples of Jessi's love of fast vehicles, breaking barriers and sharing her joy with everyone who lived the same way, or simply wanted to. "We'd go to a car show and she'd teach a little girl how to weld. And later they would send her a letter. Or someone she taught to weld would come back a year later and show her a picture of what they'd built and say, 'I've changed my career and changed my life. You gave me the power to do this.' Those were her true accomplishments," Terry Madden recalls. As far as the industry creativity that inspired Jessi and so many others, our annual Project Vehicle Sketchbook (page 68) gives a glimpse at some of the year's best car, truck and SUV builds. Usually designed with a theme in mind, they are a great example of how—with the proper talent and imagination—these rolling works of art can be more than the sum of their parts. And the inspiration can come from anywhere. Just ask Carlos Molina, who says he often turns to comic books and graphic novels as a source for his ideas and collaborations (page 64). "The (automotive) companies we reached out to understand the possibilities of cross-promoting in the comic/cosplay industry," Molina notes. And finally, if you're simply searching for inspiration to increase profits and strengthen your business, Dino Perfetti and Courtney Pahlke outline their processes for creating attractive dealership packages (page 34). The approach is to find attractive, complementary products that new car buyers want that can be priced below a higher trim level to allow for profit for the shop and the dealership. Some great examples will be on display in the SEMA Professional Restylers Organization council booth #13113 at the 2019 SEMA Show, as four companies battle to build the most marketable package as part of the inaugural PRO Cup Challenge. So, whether or not you're heading to a trade show this year, take some time to consider your company's future plans, and the type of business you want to create for your cus- tomers, your employees and yourself. It's time to get inspired!. Get Inspired! W \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON rdickinson@nbm.com EXECUTIVE EDITOR JEF WHITE jwhite@nbm.com DIGITAL CONTENT EDITOR A.J. HECHT ahecht@nbm.com ART DIRECTOR IVETH GOMEZ igomez@nbm.com GRAPHIC DESIGNER LINDA CRANSTON linda@nbm.com EASTERN TERRITORY SALES MANAGER WENDY MILES wmiles@nbm.com WESTERN TERRITORY SALES MANAGER RYAN WOLFE rwolfe@nbm.com SALES SUPPORT ERIN GADDIE egaddie@nbm.com TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN birchwdag@frontier.com CONTRIBUTING WRITERS CATHIE BECK, JOANN BORTLES, JOHN CAROLLO, JARED COHEN, STEFANIE GALEANO-ZALUTKO, COURTNEY LEIGH PAHLKE, JOSEPH PAVICH, DINO PERFETTI, PHILLIP M. PERRY, JOSH POULSON, JASON R. SAKURAI, TOM SMISEK, TONY THACKER NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / MEDIA & DEVELOPMENT JOHN A. BENNETT DIRECTOR OF TECHNICAL SERVICE WOLF BUTLER CEO ROBERT H. WIEBER, JR. Jef White Executive Editor www.theshopmag.com

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