Awards & Engraving

2019 Laser Engraving Report

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Laser Engraving Report 2019 l 25 A-E-mag.com • SDGmag.com walk through the park filling our day with the mundane. Mundane that pays bills, fits our comfort zone, and doesn't upset the apple cart. Then, bingo! Someone wants to know about doing 750 widgets we know nothing about. Now we have to break routine and try to address that? True, but for a percentage of us, it's opportunity we want to tackle. Large-volume orders have all of the above concerns, but they also have much more. The setup part of the operation entails all of what's been discussed so far (understanding the customer's needs and providing samples). Sourcing the right substrate, the artwork, trial and error, samples, cost of goods, machine time, cutting for yield (to name a few) are also part of the formula. All of these are why some of us stick with the mundane, the daily ritual. It can be overwhelming to process all of these factors. For those of us who chase those large-volume opportunities, we see something different. We recognize the labor-intensive front-end work, but we strive to achieve it knowing the benefits that can come with such orders. For starters, if we meet our goals, we likely have landed an exceptional client. Large-volume orders are usually the product of companies that are looking for repeat orders or come back for something similar. That relationship building discussed earlier, combined with the "Christmas gift" sample, combined again with the quick turnaround all separate us from the big box stores. Exceptional clients usually not only have that eye candy impact when that finished product is delivered, but they also put your product in the hands of large numbers of potential clients in and of themselves. If you are on your game, then somewhere on your product is your business name. It's called advertising without the money — word of mouth can't be beat, especially with these types of orders. BIG BENEFITS There are quite a few benefits to taking on high-volume orders other than landing a long-time client or scoring word-of-mouth advertising. One side benefit of large-volume orders is efficiency. Efficiency in your shop when your equipment has a full table of profitable items on it doing its machine magic gives you open time to multi-task on other jobs. Sourcing your substrate and purchasing with volume discounts is another plus. Oftentimes, leftover sub- strates can be turned into another profit item. There is no question that a request for 750 unfamiliar widgets can be a head scratcher. It's not for everyone, and that's fine. Knowing one's limitations is important. Having said that, stepping out of our comfort zone, armed with due diligence, and into the large-volume arena can be rewarding in so many ways. Case in point? We love those acknowledgements from grandma about that wonderful plaque so expertly done that went to Aunt Betty. But how about that bank on the corner who sends you a note that says, "Just wanted you to know that you exceeded our expectations on the cutting boards with our logo. The feedback from the 750 boards that went to our customers is amazing. We will chat again soon. Job well done!" The appreciation for a gift for a family member is nice, but the hand-written thank-you card from a client that placed a large- volume order for personalized cutting boards can be rewarding beyond that good feeling. laser engraving fume extraction solutions call. (618) 205 5007 email. sales@bofaamericas.com visit. bofainternational.com/us Call our experts and find your perfeCt solution • RELIABLE • HIGH QUALITY • HIGH PERFORMANCE • MAXIMUM EFFICIENCY • LOW LIFETIME COSTS • AFFORDABLE Market leading technology at affordable prices Experts in fume extraction and filtration for all types of laser processing.

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