Sign & Digital Graphics

Start Here October '19

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S T A R T H E R E 2 0 1 9 38 Wide Format W ith the demand for wide-format signage on the rise, we are continuing to see a trend where more non-traditional print businesses are seriously considering adding wide-format printing to their list of services. As a result, print shops, screen printers, wrap install businesses, promotional product firms and other pay for print providers are now in the market for their first wide-format printer. They realize that by integrating wide-format inkjet technology into their current workflow, they can expand into new markets and unlock new profit opportunities. If you are in the market for an entry-level model, it is critical to research equipment that best suits your shop's specific needs. Besides creating a business plan for this major capital expenditure, there are also a number of questions you must first ask yourself and some criteria that must be met in order to fully ensure that this integration will be a smooth and profitable fit for your shop. PRINTING BUSINESS Buying your first wide-format printer By Bill Schiffner Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at bschiffner@optonline.net. McCausland notes that when looking to find a cost-efficient entry-level solution, solvent printing can be a versatile resource for a range of printing needs, including fine art repro- duction, vehicle wraps, photographic prints, canvas prints, stickers, vehicle wraps, decals, labels, and more. (Image courtesy of Epson America Inc.) GETTING INTO THE

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