Sign & Digital Graphics

Start Here October '19

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46 S T A R T H E R E 2 0 1 9 Wide Format ing PSPs to reach 98% Pantone and ensure efficient, precise and repeatable performance. Ink technology has expanded outside the traditional CYMK color scheme, with successful formulations for red, white and metallic silver in higher end signage printers, such as the Epson SureColor S80600." He points out that solvent ink chemistry and technology embeds colorant into the media to establish a more permanent bond between substrate and ink, penetrating media to form a durable bond able to withstand water, scratching and fading. In contrast, latex inks lay on top of the substrate and never fully take on specific attributes of the substrate, resulting in duller, less consistent color. One of the primary drivers of this is the matching of ink and piezo printhead technology. For example, our latest generation Epson PrecisionCore TFP print heads delivers incredible accuracy and color consistency so print shops can be confident in producing the right colors for their customer's brands and projects." How do you justify the cost? How much do I need to sell? Valade says it is important that determining how much business you would need to generate to cover the investment and operation costs of your first printer. He points out that the dealer you are purchasing from should be able to assist with some general bench- mark calculations based on ink and material costs, running time and average selling costs. Those will help determine what profit you can make per item (or per hour) that you print, which in turn will tell you how quickly you'll pay for your investment and how much you can make on an ongoing basis. "To figure out how to pay for a wide-format printer, simply start with the cost of the machine and then use your selling prices "A 4-color eco-solvent printer/cutter (with integrated printing and contour cutting capa- bilities) like Roland's 54-inch wide TrueVIS SG-540 has an MSRP of $12,995," notes Valade. (Image cour- tesy of Roland DGA) (Image courtesy of Roland DGA) (Image courtesy of Mutoh)

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