Sign & Digital Graphics

Start Here October '19

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48 S T A R T H E R E 2 0 1 9 Wide Format A nytime you decide to add a new service or take your business in a different direction, there is always a learning curve involved. Such was the case for Robert "Bob" Ewald, owner of Fresh Horizons Group in Beloit, Wisconsin. Originally, his company focused on producing customized apparel and promotional products, but with the addition of their new Roland TrueVIS VG2 series printer/cutter, they are now able to offer their customers banners and other types of signage applications. According to Ewald, he didn't know much about the wide-format business when he first purchased his Roland printer about seven months ago, but has made a nice transition into the sign market since then. "We decided to purchase a wide-format printer just before we attended the Decorated Apparel Expo ( DAX) in Chicago. It was there we met with the people from Wensco Sign Supply. Having owned another business for 20 years, I know how important a good working relationship with vendors are. As we were talking with the Wensco team, we felt they were in it for the long haul and not out to just sell us a printer." Ewald says that once they explained that Roland's VG2 was one of the latest most state-of-the-art wide-format printers and the jobs it could produce; he was sold. "Our focus as a company is not to be the cheapest but to be the best. We felt that with Roland's reputation, technology and the new orange ink-set that was available, we would truly be able to set ourselves apart from the competition." Feels Like the First Time Shops make the transition to wide-format printing By Bill Schiffner Robert "Bob" Ewald, owner of Fresh Horizons Group with his Roland TrueVIS VG2 series printer/cutter. (Image courtesy of Fresh Horizons) The Vinyl Vixen and Slim Sheddy (aka Jessica Bonifacio and Michael Shedd), owners of Wrapsesh and their Mutoh VJ-1624x. (Image courtesy of Wrapsesh.)

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