Sign & Digital Graphics

Start Here October '19

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87 S T A R T H E R E 2 0 1 9 T he demand for logoed, monogrammed, and personalized products is here to stay. In fact, it is continuing to grow steadily, which means there is plenty of room for you to launch a successful, profitable embroidery and/or apparel decoration business in your community. Here are nine essentials that you need to know as you start a profitable embroidery/apparel deco- ration business. Equipment Every business can use a single-head multi-needle embroi- dery machine. You will never regret having one as it will be what you use to run sew-outs, personalization, and small orders. When it comes to deciding which brand of machine to get, there is no single answer. That is like asking, "What kind of vehicle should I get?" Whether Ford, Chevy, Toyota, Jeep, car, truck, or motorcycle, they will all get you where you want to go. Make your decision based on the available choices that will meet your specific needs. Here are some things to consider as you compare and evaluate your equipment options: • Do they ship the machine for you to unload it and set it up, or do they deliver it and install it for you? • How much training is provided? • Can you get more training? • How do you get the machine serviced? • What comes with the purchase of your machine? • What software works with it? How to Plan and Open a Successful Business By Jennifer Cox Jennifer Cox operated a family embroidery business beginning in 1990. She is one of the founders of the National Network of Embroidery Professionals (NNEP), a national organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and pro- duction. Cox is currently the president of NNEP. FAST TRACK YOUR Embroidery Business If you know your business has a ready-to-go customer base that will place orders of more than 24 pieces right from the start, consider starting with a small multi-head machine so that you can complete these orders in less time. Embroidery Software There are lots of embroidery software options available, and just like there are people that love Apple and those that only work on Windows systems, you may find that you feel more comfortable using one software over another once you experience it. Make sure that whatever equipment you decide on is compatible with the software you like before you make purchases. Here are some things to consider as you compare and evaluate your software options: • How much training is provided? • Can you get more training? • Are there training CDs available? • Are there online communities for that software? Tools are the backbone of your embroidery business. Essentials include needless, stabilizers, thread, nippers, and a good hooping device. (Image courtesy Stitch It International) While you may never want or need multiple machines, doing proper research on equipment that can be linked and work together will make the transition easier. (Image courtesy Otto International)

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