Sign & Digital Graphics

Start Here October '19

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89 S T A R T H E R E 2 0 1 9 Tools and Supplies Tools are the backbone of your business. Here some essen- tials to get you started: • Get a selection of embroidery needles and stabilizers so that you are set to work with a variety of fabrics and products • Invest in a hooping device so that your designs are in the same location and are straight on the garments • Buy good scissors that are just for fabric and your embroi- dery business • Request thread charts from your thread suppliers and order a basic range of threads including the most commonly used primary colors as well as threads in the school colors of your surrounding communities Inventory and Product Selection Control the amount of inventory you keep on hand. It is guaranteed that if you have 25 navy T-shirts, the next customer will want red ones. That is why this industry operates on a 'just in time' inventory model. This is good news though because it means that you do not need to have that deep of a product mix or inventory. Pick your favorite wholesale suppliers based on their variety of products, their promotions and how close they are to you so that your shipping costs will be as minimal as possible. Select your favorite products from the wholesale distributor that you like working with and is within one-day shipping if possible. Pick up a basic 50/50 shirt that you like. Also decide which 100% cotton shirt and piqué you want to work with, as these will be your 'workhorses' that you always show customers. Order a size scale of these shirts; one of every size from XS through at least 2X if not 3X. You can stick with one color or Set your prices so you're earning a reasonable wage for the work you do. (Image courtesy Melco) Nearly half of this industry is made up of home-based businesses. (Image courtesy SEF) go for the rainbow, with each size in a different color, but select colors that are classics for corporate and school logos if you go with the rainbow approach. When your customer is uncertain about what size to order, you will have samples on hand to help them make that decision. Pricing Setting your prices so that you are earning a reasonable wage for your work is tough for most new embroidery business own- ers. At the bare minimum, shoot to earn at least $30/hour. In the simplest of terms, this means you should be charging 50 cents for every minute you spend on an order. Always document what you charged for each customer and every job so that when they come back and order more, you have a baseline of what to charge. Have all the details, including the garments by item number, color, and supplier; embroidery

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