Awards & Engraving

November '19

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Page 4 of 68

8 What Do I Charge? Sublimation Pricing Pointers In the world of sublimation, pricing is a challenging subject. Luckily you can put some procedures into place using these tips. 12 How to Sell to High-End and Prestigious Clientele What does it take to become adept at high-end selling? Vince DiCecco, Your Personal Business Trainer, has the answer. 18 The Trophy Case: Corporate Awards Corporate awards carry a timeless appeal. You'll find everything you need to charm the corporate client in this product feature. 24 Sandcarving Tutorial: Working with Various Substrates This article features three separate step-by-step tutorials on how to sandcarve glass, metal, and sandstone. 34 Heat up Your Business with Heat-Applied Graphics If you're new to heat-applied graphics or are simply thinking about adding them, this feature will help answer your questions. 46 Product Focus: Rotary Engraving Equipment and Supplies From tools to substrates to the rotary engraving machines themselves, this product feature has it all. After Page 32 Special Double Issue: The Laser Engraving Report is the can't-miss issue featuring everything you need to know about the laser industry. Find Corel tips specific for laser engraving, metal-marking application methods, a comprehensive product feature, and more. Plus, don't miss this year's industry survey results. 8 12 18 FEATURES • PUBLISHER Dan Peckham EDITOR Cassie Green LER ART DIRECTOR Kim M. Wright CONTRIBUTING WRITERS Ryan Huddleston, Amie Roberts, David Stevens, Braden Todd, Bob Hagel The cover image (top) for the Laser Engraving Report 2019 was supplied courtesy of Enduramark. Laser Engraving Report 2019 l 1 A special supplement to the November issues of A&E and Sign & Digital Graphics magazines 4 Common Corel Tips for the Laser User Learn how to use some of the common CorelDRAW tools specific to laser engraving. 8 Prepare for Success when Laser Engraving Metal Ryan Huddleston, Enduramark, out- lines some metal-marking material application tips to help ensure high- quality marks. 14 Product Showcase: Laser Engraving Equipment and Supplies From machines to attachments and even blank substrates, check out this comprehensive product feature. 20 Dip into the Data: Laser Engraving Industry Survey Take a look at this annual survey, which examines the various aspects of the laser engraving market. 22 Volume Speaks Volumes: Why and How High-Volume Orders Boost Your Bottom Line By qualifying the customer and under- standing their expectations, you can steer the client to a product or concept you are good at and still manage or exceed those needs. 26 Drawing a Blank for Gift Items: Using Your Fiber Laser to Create a 3-D Effect Push the customization envelope by walking through the steps to achieve a 3-D effect. 30 Laser Engraving Metal Tumblers Without a Rotary Device Learn how to personalize this popular product using unique methods from Bob Hagel, Eagle's Mark Awards & Signs. WHAT'S INSIDE MEDIA CONSULTANTS Haleigh Erwin Shanna Rowley Erin Geddis Sara Siauw SALES SUPPORT Jeff Wemmell LER-Nov19.indd 1 9/27/19 2:35 PM November 2019 Volume 32 • Number 10 CONTENTS 2 • A&E NOVEMBER 2019

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