Awards & Engraving

Start Here October '19

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40 S T A R T H E R E 2 0 1 9 Wide Format "I suggest that if you are searching for a wide-format printer, you need to add these phrases. Perhaps search for 'best wide- format printer for sign making' or 'best wide-format printer for vehicle wraps'. Adding the purpose for the printer will result in a more accurate listing of possible pages to investigate. It's best to determine what you want to use the printer for before you begin your search online." Daniel Valade, product manager of digital print, Roland DGA, Irvine, California, also suggests that prior to purchasing a printer, inks and other consumables, the print service provider should first determine the customer demand for the types of products/ services they are considering offering. He adds that research and analysis should be done, not only on what customers are looking for and how to attract them, but also on the competition and the markets those operations are focusing on. "Assuming the demand is sufficient to support the decision and allow for future growth, a shop owner can then proceed to researching the best printer for handling those specific applications. This looks at the type of substrate being printed on, and therefore It's best to determine what you want to use the printer for before you begin your search online. (Image courtesy of Epson America Inc.) (Image courtesy of Roland DGA)

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