Awards & Engraving

Start Here October '19

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41 S T A R T H E R E 2 0 1 9 the type of ink and printer, which will be required. The next decision would be the productivity (quantity of items in what amount of time) required, which will help determine the size of the printer as well as the size of the investment." What profitable end products will a wide-format printer allow a shop to produce? "When it comes to 'profitable end products', the term used most often is 'applications'. So start by thinking about what applications you want to create with your printer. This also leads a newbie to think about who their customer base will be. Are they going to be selling products online and shipping them or are they going to have a retail shop and sell locally, or both," Rugen explains. "You certainly would not sell a vehicle wrap online, but you could sell cut or printed decals that consumers could put on their vehicles. The types of applications are unlimited, but the choice of application may also determine the kind of ink that the printer will need as well as the size printer. Smaller items, such as awards, key chains, pens etc. might require a UV ink and perhaps a smaller, almost desktop size printer, while vehicle wraps would require eco-solvent or latex inks and require a 64-inch-wide printer," Rugen adds. Valade suggests for print service pro- viders who are just starting out or get- ting into wide-format printing for the first time, an eco-solvent printer offers the most capabilities for traditional sig- nage such as banners, posters, walls and wraps. "For those wanting to offer print- ing on textiles and rigid substrates for things like soft-signage, high-end POP displays or customized goods and promo products, dye-sublimation printing is a great option. Lastly, for a shop that wants to concentrate on creating personalized products or print on unique substrates such as wood, metal, acrylics and three- dimensional products, a U V flatbed "The Mutoh VJ-1624x features precision craftsmanship and is built to highly rigorous standards based on our iron-clad commitment to quality, so you can expect years of use," Rugen suggests. (Image courtesy of Mutoh America Inc.) An eco-solvent printer offers the most capabilities for traditional signage such as banners, posters, walls and wraps.

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