Awards & Engraving

Start Here October '19

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85 S T A R T H E R E 2 0 1 9 to customers. In addition to the benefits as listed previ- ously, parties contest that shops can advertise the ser- vice similar to how they market all their other offerings; displaying printed samples in the front office. "Show off the new process, let your clients know what it is, and why it's a good fit for them," Bolsini says. In the era of hyper-customization and one-stop ordering, shops can also use the onboard technology of DTG printers to accommodate those customers. "Many of the DTG systems today have software pre-configured print modes, and print queues as well as job costing tools to make things easier," says Rumbaugh. So, while part of a shop's staff is busy printing off hundreds of screen-printed shirts, or finishing a run of embroidered caps, decora- tors can queue preloaded jobs on their DTG printer with settings like custom garment types and pre-configured print modes. Regardless of their approach, the consensus is that producers be patient and bask in the learning process through manufacturer training and other DTG educational resources. "Expect mistakes, especially in the beginning," says Bolsini. With some patience and a consistent set of job journals to track what works best for the decorator, DTG can be another key to boosting a shop's sales and keeping them ahead of the competition. DTG can be another key to boosting a shop's sales and keeping them ahead of the competition. (Image courtesy Anajet) (Image courtesy Brother) (Image courtesy Anajet)

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