November '19

For the Business of Apparel Decorating

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2 0 1 9 N O V E M B E R P R I N T W E A R 1 3 Vince DiCecco is a dynamic and sought-after seminar speaker and author with a unique perspective on business de- velopment and management subjects, primarily in the decorated and promotional apparel industries. With over 20 years of experience in sales, marketing, and training, he is presently an independent consultant to various apparel decorating businesses looking to improve profitability and sharpen their competitive edge. Visit his new website at, and send email to provement. It should be clearly explained to Kerry the adverse effects that his past observable behavior has caused. The key here is to focus on behaviors on the job. Don't attempt to psychoanalyze him. Per- haps, pointing Kerry in the direction of marriage counseling or anger management at a low-cost or free clinic would be a good suggestion—especially if your company is not willing to foot the bill. In the case where you determine other factors are the root cause of your situation, here is a quick reference as to what your options are: • Ability—Provide appropriate training, mentoring, or coaching; reassign to a job the individual is able to perform; termination (as a last resort) • Clarity—Set objectives; clarify expec- tations; establish performance evalu- ation criteria; engage in the manage- ment by objective (MBO) process • Help—Assemble and provide the nec- essary resources • Incentive—Ask "What's in it for the employee?"; establish rewards, pun- ishment, or sanctions; explain conse- quences • Evaluation—Provide regular, system- atic feedback • Validity—Explain policies; treat the individual as others are treated • External—Seek help from a qualified professional. Although you care about the health and welfare of your people, your area of expertise is in running a business. When novices introduce dime-store psychology, voodoo medi- cine, or spiritual advice, it constitutes borderline malpractice and, in fact, can do more harm than good in most cases As much as we try, and hope, we cannot always be at the top of our game. We all have off days, struggles, and a life outside of work. But when those issues start infil- trating business hours regularly, something must be addressed. Take appropriate ac- tion when needed and be sure that you are supporting your employees as well as your business. PW BRITELINE HTV FROM DECORATIVE TO DIGITAL AND SAFETY HTV We've got you covered! Exclusively from Briteline offers you a healthy range of colors, sizes, and products for nearly all your heat transfer needs. From jazzy glitters to HTV that stretches, Briteline HTV can do it all! Briteline HTV

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