Printwear

November '19

For the Business of Apparel Decorating

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The staff at Colorado-based Superior Ink Printing. (Image courtesy Superior Ink Printing) The 1:1 initiative aims to give at-risk youth new opportunities. (Image courtesy Stormtech) A LOOK AT COMMUNITY OUTREACH PROJECTS ACROSS THE APPAREL DECORATION INDUSTRY 2 0 1 9 N O V E M B E R P R I N T W E A R 3 5 STORMTECH 1:1 INITIATIVE With 1:1, Stormtech donates apparel to partner organizations that intro- duce at-risk youth to outdoor adventure. Launched in 2018, Jeff Silcock, senior manager, marketing operations, heads up the project with support from the company's sales team. Why did the company decide to participate in this type of community outreach? "We have an unwavering desire to make a positive impact, support those around us, and help our communities thrive," contends Blake Annable, president & CEO of Stormtech. What are the long-term goals of taking part in this project/initiative? Silcock says the program aims to "inspire youth, share our love of the outdoors, and support good people doing good things in our community." What do you hope your employees, clients, and industry peers learn from this? "That we can all contribute to our communities in meaningful ways, and that in doing so, we better ourselves as well," says Silcock. "As much as we are supporting the charitable programs, we are also strengthening relationships with our clients that are helping us find appropriate partners and being inspired by the groups' achievements." SUPERIOR INK PRINTING GREEN INITIATIVE Superior CEO Dominic Rosacci says his company started their green-focused initiatives in 2016 "after learning some facts about apparel manufacturing and the downsides to our industry." Why did the company decide to participate in this type of community outreach? "One of the pivotal moments was after learning some of the data behind what it takes to make a shirt and the chemicals, pesticides, water consumption, and human rights behind the curtains," Rosacci states. Reviewing that criteria, Rosacci says the company started to think more about their impact as a brand and as individuals. "We wanted to make sure that moving forward we became part of the solution rather than the problem," he adds. What are the long-term goals of taking part in this project/initiative? By taking steps to go green, Superior hopes it inspires the industry to do better collectively. What do you hope your employees, clients, and industry peers learn from this? "The main thing here is to be a leader and adopter of purpose both in the business as well as our personal lives," explains Rosacci. "There can be a lot of good that comes from thinking and acting positively." Individuals deciding to help the environment is beneficial, but Rosacci says, "when a business de- cides to make change, movements happen."

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