Printwear

November '19

For the Business of Apparel Decorating

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COMMUNITY COMMUNITY COMMUNITY OUTREACH COMMUNITY OUTREACH COMMUNITY The memorial wall at Camp Hope. (Image courtesy Cap America) The Allmade initiative encompasses ethically made, sustainable gar- ments. (Image courtesy Allmade/Ryonet) 3 6 P R I N T W E A R N O V E M B E R 2 0 1 9 RYONET ALLMADE APPAREL Ryonet CEO Ryan Moor explains that Allmade was founded after a non-profit customer approached his company to help them scale a small orphan prevention operation in Haiti by providing a market to make more shirts. Why did the company decide to participate in this type of community outreach? "I was inspired to share the story of these children and to know that the impact of our industry could literally save their lives and restore family for them," states Moor. "Allmade is here to help printers and promotional products companies have access to better blanks." Moor contends that providing an ethically produced, sustainable garment "keeps families together, gives op- portunity to those who don't have it, saves hundreds of gallons of water, recycles plastic, and keeps chemicals out of our water and food." What are the long-term goals of taking part in this project/initiative? "Our goal is to create a ripple effect so that the industry chooses to purchase, sell, and print on a better shirt, (provide) higher value for everyone along the way, and solve the known issues that fashion has on global labor and the environment," Moor says, adding that as of Sept. 2019, the company shipped its one-millionth T-shirt. What do you hope your employees, clients, and industry peers learn from this? "We have learned the impact apparel has on the planet; it's the second most wasteful industry with massive issues from water use, chemical use in growing and cultivat- ing cotton, and waste from creating too many bad shirts that people don't wear," states Moor. CAP AMERICA CAMP HOPE GIVE BACK PROGRAM Launched just before Veteran's Day in 2018, Cap America designed and produced two USA-made knit hats in honor of military veterans. A portion of the proceeds of these hats is donated to Camp Hope, a nearby retreat for war-wounded veterans. The com- pany also participates in "Clean-Up" day at the end of September where employees volunteer their time at Camp Hope facilities and help ready the cabins and grounds for the incoming veterans for their yearly hunt. Why did the company decide to participate in this type of community outreach? In addition to being a local organization reliant entirely on donations, Camp Hope strikes a personal chord with the company. "Our Knit Department Manager, Jon Page, is an Army veteran and wanted to do something in honor of all service members for Veteran's Day," explains Rhyen Campbell, content strategist. Page collaborated with the company's graphic design department to create the headwear. What are the long-term goals of taking part in this project/initiative? "To be able to make a healthy monetary contribution every year to Camp Hope through the sales of our Camp Hope-inspired products as well as to spread awareness of the awesome contributions Camp Hope is making in the veteran community," Camp- bell states. What do you hope your employees, clients, and industry peers learn from this? "We hope that our employees, clients, and industry peers learn that when you are in a position that al- lows you to give, you should," says Campbell. "We lend a helping hand when we are able, and in doing so, we improve our community and industry and our world a little bit each time."

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