Printwear

November '19

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1177508

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With Hanes' program, customers can support K–12 schools of their choice with purchases. (Image courtesy Hanes) Stahls' annual hockey event now exclusively focuses on raising money for Guardian Angels Medical Service Dogs. (Image courtesy Stahls') 2 0 1 9 N O V E M B E R P R I N T W E A R 3 7 STAHLS' POWER PLAY FOR HEROES Stahls' hosts a yearly charity hockey event to raise money for the community. Paul Sabatini, product manager sports, works with Dan Stahl and other Stahls' team members to coordinate this annual event. The event has donated to various charities related to veterans and is now specifically committed to raising money for Guardian Angels Medical Service Dogs. Why did the company decide to participate in this type of community outreach? "We always try to support those that need help, especially in our local communities," states Ted Stahl, executive chairman, GroupeSTAHL. "But we wanted to start giving back in a more meaningful way, to support a specific organization that helps veterans and their families after they are done serving." What are the long-term goals of taking part in this project/initia- tive? The company says it is committed to continuing with this fun- draising event heading into the future. "We would be really proud of the day we can say we have helped raise over a million dollars for this organization," adds Sabatini. What do you hope your employ- ees, clients, and industry peers learn from this? Stahl says the company is "happy to be able to share the Stahls' family tradition about enjoying hockey, raising money for a good cause, supporting veterans and their families, and bringing people together." Stahl adds, "We are continually amazed at the stories we hear from veterans whose lives have been changed for the better after receiving a trained medical service dog." HANES HANES4EDUCATION PROGRAM The Hanes4Education program allows suppliers and their customers to help support K–12 schools through a cash rebate offer. The program provides $0.10 per Hanes, Champion, and ComfortWash printed apparel items ordered through suppliers with checks going directly to the school designated by the customer. Why did the company decide to participate in this type of community outreach? "First, we wanted to create a community program specific to this industry," says Rachel Newman, general man- ager and vice president of Hanes Activewear, and head of the pro- gram. "Second, education is the single largest category in our indus- try, so we wanted to create a program that supported schools." What are the long-term goals of taking part in this project/ initiative? Newman points out that the program began simply with Hanes products, but now includes Champion, Alternative Apparel, and ComfortWash. "To date, Hanes4Education has generated more than $1 million for K–12 schools across the U.S.," she adds. "Schools everywhere need support, and Hanes4Education allows suppliers to be the hero." What do you hope your employees, clients, and industry peers learn from this? "We wanted a program that would help connect suppliers to their customers and communi- ties—without any additional work on the part of suppliers," says New- man. "Just by purchasing the apparel your customers come to you to buy they can earn a cash rebate for a school of their choice."

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