November '19

For the Business of Apparel Decorating

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COMMUNITY COMMUNITY COMMUNITY OUTREACH COMMUNITY OUTREACH COMMUNITY Photo from a recent collaboration between Deluxe Screen Printing, Our Sacred Women, and Fashion Mamas in response to the separa- tion of migrant children from their parents at the southern U.S. border. (Image courtesy Howl & Rose Photography) A Canvas for Good acts a platform to highlight charitable and com- munity-oriented projects driven by decorated T-shirts. (Image courtesy SanMar Corporation) 3 8 P R I N T W E A R N O V E M B E R 2 0 1 9 SANMAR CORPORATION A CANVAS FOR GOOD Launched in 2019 by Jeremy Lott, president of SanMar, A Canvas for Good is a website the company uses as a platform to highlight how garments have been a canvas for a wide variety of charitable and community- oriented projects. Why did the company decide to participate in this type of community outreach? "We have found that a shirt can do more," explains Lott. "It can build a community (and) build hope for people." Lott contends that the opportunities aren't just reserved for those wearing the garments. "The shirts also build communities," explains Lott. "It can build hope for people around the world who manufacture those shirts. A Canvas for Good is our ability to use a T-shirt— something so simple we all own— but can affect peoples' lives." What are the long-term goals of taking part in this project/initiative? The company says it hopes the project inspires others to make a difference in their world. Through A Canvas for Good, the company has already helped an anti-bullying campaign go viral and in the near-term, staff is raising funds the local for Bailey-Boushay House in Seattle, an organization dedicated to helping people with HIV/AIDS. What do you hope your employees, clients, and indus- try peers learn from this? The company says that through responsible practices "our shirts are a global investment in our employees, their families, and the planet as a whole." DELUXE SCREEN PRINTING COMMUNITY INVOLVEMENT Established in 2008, Los Angeles-based Deluxe Screen Printing handles custom and contract work, and frequently lends a hand to social movements through sponsorships and donations. Owner Elsie Acevedo and director of operations Chris Slivar say they also strive to provide a safe and inclusive environment for the LGBTQ community. "As a female, Latin, and queer-owned company, we aim to use our resources to help and enrich our peers," notes Slivar. Why did the company decide to participate in this type of community outreach? "Community outreach and involve- ment play a big role with Deluxe Screen Printing," says Slivar. "We make it a point to sponsor events for our clients, donate printing for social movements like the #metoo movement, or family separation/ immigration issues." What are the long-term goals of taking part in this project/initiative? "We never want to forget our roots, and as long as our doors are open, we will continue to give back to our community in whatever manner we can provide," says Slivar. "By getting involved, we are able to strengthen our community and expand our networking." What do you hope your employ- ees, clients, and industry peers learn from this? Slivar says by being active and helpful in the community, she hopes Deluxe sets an example for staff, clients, and others in the industry. "We have a motto: 'We're Tiny, but We're Mighty!' and that's how we want to encourage everyone to think," Slivar adds. "The power lies within us to make a difference."

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