Printwear

November '19

For the Business of Apparel Decorating

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2 0 1 9 N O V E M B E R P R I N T W E A R 5 1 ment can be pretty easily branded with an emblem. Since, as previously mentioned, the emblems can be eas- ily removed and the item reused, a company may be able to invest in more expen- sive gear, since the expense for the item will only be paid one time, and rebranding the item as required will be considerably less expensive. For a business that wants to offer em- blems as one of their product lines, there are two challenges. One is to create the emblems themselves. The other is to find places to sell those emblems. Of course, before you sell a product, you must be able to produce it, so we'll start with methods of creating blank patches first. OPTIONS AVAILABLE One method for creating a patch is buying fabric sheets or yard material and creating the patch from scratch yourself. Some companies will offer what's called laminated fabric, which means fabric that is already made into what's called a patch sandwich. In other words, it has the pellon and backing laminated to the fabric. This gives the fabric stiffness and weight. Other companies may just sell the raw material, and the creator will have to add the backing. Patches can be embroi- dered and then cut out with a hot knife and the edges finished with a satin stitch. Another option for creating patches is to buy a patch kit. Some companies offer a kit from which you can make a single patch. The kit generally contains fabric, heat-seal Above: Since emblems can be easily removed and the blank reused, a company may be able to invest in more expensive gear, since the ex- pense for the item will only be paid one time, and rebranding the item as required will be con- siderably less expensive. Below: Patches are a great way to add identification and branding to items that are too awkward to be put on a screen print press or an embroidery machine. 2 0 1 9 N O V E M B E R P R I N T W E A R 5 1 previously mentioned, the emblems can be eas- ily removed and the item reused, a company may be able to invest in more expen- sive gear, since the expense for the item will only be paid one time, and rebranding the item as required will be considerably less expensive. One method for creating a patch is buying fabric sheets or yard material and creating the patch from scratch yourself. Some companies will offer what's called laminated fabric, which means fabric that is already made into what's called a patch sandwich. In other words, it has the pellon and backing laminated to the fabric. This gives the fabric stiffness and weight. Other companies may just sell the Above: Since emblems can be easily removed (Image courtesy MelissaMN - stock.adobe.com)

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