Sign & Digital Graphics

November '19

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16 • November 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL UL/NEC600/Local Code Electrical/ Fabrication Requirements: Follow these rules or things catch on fire. Supports, Structural Components and Materials Characteristics: Most of the time, these details are so directly tied to the engineering that they cannot and must not be adjusted, ever. Safety: Safety surrounding every aspect of the project must be at the forefront of every consideration. This is absolutely non-negotiable and keeps pinnacle premiums low. So, think about what you've just read. It's kind of daunting to realize that those six areas are the only absolutes we have in our industry when producing an electric sign for a customer. That's it. Everything else surrounding the sales, estimating, approvals, permitting, fabrication and installation of an electric sign project are all flexible in one way or another. Seriously, try to wrap your head around that… N A S A won't build a rocket without absolutes for every screw and rivet. Not our industry… it's full of loopholes and options along the way and you will begin to realize why this process can be at times for newer, less experi- enced shops, plagued with the thorns and thistles that can and will affect the bottom line. Defining the Projects TFF The flexible facts are details about the sign that are sort of negotiable and open to modification, and thank goodness they are that way. These are the areas we will be focusing on because it's the variables that can throw the best-planned process off track very quickly. Here are the negotiable aspects that should be noted and outlined in the con- tracted agreement. In this way, the team In planning the design for this monument sign and the other signage on the building, it was decided that "common, uniform, yet flexible sizes" would be created and used whenever an older car wash building is being renovated. Photo courtesy of Signarama – Orangeburg, Orangeburg, South Carolina. members have the permission (within a set parameter of conditions) to make slight changes to the fabrication of the sign in order to keep the process mov- ing smoothly through the shop. Without these permissions, every new condition that arises would logically require the customer be contacted, and the situa- tion explained in order to approve the modification. Obviously, this is not the most efficient way to do things and it can destroy any hopes of meeting the install deadline. The sign's exact installation loca- tion: The site chosen by the client for installation may be free of all under- ground utility hazards, free from rock and expansive soil issues, and may still need to be moved back three feet, or moved to another spot if below-grade unfore- seen conditions prohibit it. This is very rare, but I do know of times when this has happened. Planning for this is easy and it only involves a little research, and possibly a phone call with the city permit desk. By knowing the sign code options and educating the customer on this at the time of the sale, during fabrication and just before the day of install will eliminate any concerns in the client's mind if some- thing does need to be adjusted. Paint, ink or vinyl colors: Red is red is red? Shades of color may be an absolute non-negotiable with corpo- rate branding, but when it comes to the local shopping mall sign, or the average office park tenant sign, unless your customer hot button is a certain yellow, it's probably something that can be adjusted slightly if necessary. Most customers (who are properly informed by professional salespeople) will focus on the look of the overall finished sign and won't be running up to it with their Pantone book verifying that the green is really PMS 350C. When most custom- ers say, "I want it to match the building" what they really mean is to "look simi- lar to—to complement it—to look like it was designed for that building." Does that mean during the day and at night? Hmm… with the right trust-based com- munication between the client, the sales No matter what, the mechanical fabrication details and materials characteristics listed on the engineer- ing drawing and report must be followed exactly.

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