Sign & Digital Graphics

November '19

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ARCHITECTURAL AND ENVIRONMENTAL Acrylic, aluminum offer affordable options for interior wayfinding signage B Y S H E L L E Y W I D H A L M W hat is the most efficient, cost-effective way to get visitors entering a building to their desired destinations from a room to the right wing using the right amount of wayfinding signage? "Depending on how complex the building is will dictate the type and how much signage is needed when you walk in," says John Herren, general man- ager of Arris Sign Systems, a subsidiary company based in Atlanta that sells signage and wayfinding systems to other sign companies. "With traffic in the front door and multiple wings, then you would need to have more complex signs in that area, because you have more going on in the facility. The facility would dictate the budget as far as the complexity of it." Wayfinding signs also are an important part of building a brand, making the visual appearance of them key, says Cliff Apter, owner of Signarama DTC and DTC Signs & Graphics in Centennial, Colorado. They save time and headaches for visi- tors, provide them with a more positive experience and add to the story about the place they're visit- ing, he says. "However, the cost of some materials is some- times more than the budget allows. There are options of using alternative materials but still main- taining a similar appearance," Apter says. One of DTC Sign & Graphics' clients, a large telecommunications company with multiple offices Indoor Signage Solutions Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writ- ing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at shellsinkservices.com or shellsinkservices@ gmail.com. 24 • November 2019 • S I G N & D I G I T A L G R A P H I C S A curved pylon wayfinding sign. Image courtesy of Vista System, LLC.

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