Sign & Digital Graphics

November '19

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28 • November 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL sleek appearance, vast functionality and professional impact on building décor," says Danielle Jell, marketing director of Howard Industries. "Acrylic signage can be customized to fit any situation or business need. The only drawback would be the inability to create freestanding signage if there is a lack of wall space nearby." Howard Industries offers a standard acrylic signage series with several color combinations and shapes that can be used throughout an entire building for the use of wayfinding, room identification and directions, while also enhancing the building's branding, Jell says. "With proper care and maintenance, the durability of these signs creates exceptional value that customers are after," Jell says. Trying out Aluminum Arris Signs sells an aluminum frame with room for a paper insert that allows companies to make their own custom signs and update messaging. If a name, room number or usage needs to be changed, the customer can print out the new information and insert the paper into the sign, which helps save on cost, Herren says. "We try to keep in mind modularity," Herren says. "With the advent of printers, they've gotten so good, you can make pretty decent paper inserts." Using aluminum for the frame presents a nice appearance and is durable and recyclable, while something like an acrylic plaque, though not expensive, would need to be replaced for any alterations to the content, Herren says. "Because it's aluminum, it still has the look of a custom sign," Herren says. "It allows you to make custom-looking signs but make them modular as well so they're updatable." The frame is constructed to allow for different sizes, since it is built around an adjustable plastic backer. The customer speci- fies the dimensions, and Arris cuts the backer to fit the desired size of the messaging. A clear lens is flexed into the frame and placed over the insert for protection, and, if desired, graphics can be etched directly onto the lens. The paper inserts can be quickly replaced for changing needs, but there are some drawbacks, too, such as trying to adhere to company or building standards in looks, colors, fonts and type justification, Herren says. The end user can estab- lish the standards, but then there needs to be follow-through, which could be more difficult with changes in staff or building occupants, he says. "You start losing a little bit of the consistency throughout," Herren says. Both the acrylic and frame options give users many options, Bar says. "With framed, you can change the insert and you end up with a modular system that looks like a custom, awesome solution that is not very expensive," Bar says. "With acrylic, you have more design freedom." The acrylic and frame options can be minimalistic in look from frameless, where the frame isn't visible, to a more domi- nant frame that can be easily seen, Bar says. "The other aspect is you can have it curved or flat," Bar says. "Whether you choose minimalistic, flat or curved, you will have an entire system that will have the same look from a door sign and directory all the way to suspended signs and pylons, all with the same look." Placing the Signs Directories and other wayfinding signs that get the most views are at building entrances and elevators, which frequently are high traffic areas, Jell says. "Having clear signage in the entrance allows customers to feel welcomed and have a sense of direction, even in unfamiliar surroundings," Jell says. (Left) 2/90 Sign Systems are ADA-compliant and sustainable by design. When the mes- sage changes, replaceable inserts maintain the integrity of the sign installation. (Above) A ceiling-mounted interior wayfinding sign for the family lounge in a cardio neuro intensive care unit. Image courtesy of Howard Industries.

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