Sign & Digital Graphics

November '19

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S I G N & D I G I T A L G R A P H I C S • November 2019 • 29 Wall, ceiling and projection-mounted signs work well for entrances for directional and wayfinding purposes, Jell says. "The best placement for each of these sign types would be in clear and highly visible locations," Jell says, adding that there isn't a size requirement, but the signs need to be large enough to ensure the messages are readable from a reasonable distance. "The only drawback would be the inability to create freestanding signage if there is a lack of wall space nearby." The structure of the interior space or the complexity of the building layout can dictate choices in the size, place- ment and quantity of the signage, Herren says. "It depends on the path that the individual needs to take to arrive at their destination. The longer and more complicated the path, the more signs that are needed," Apter says. "Also by strategically placing the signs in the most effective locations, less signs are needed. The plan to create a positive atmosphere and brand development might also influence the total number of wayfinding signs." As for the placement of the signs, an older building, for example, may have low ceilings, requiring that the signs be mounted on walls to meet ADA requirements and avoid disturbing anything above the ceiling, Herren says. Alternatively, drop ceilings may not provide anchoring points for signs, and narrow hallways may not be suit- able for projection signs, which project off the wall or other surface and are more difficult to install than simply screwing in a wall-mounted sign. "Sometimes the building itself dictates the type of signage," Herren says. The size and number of signs are additional consider- ations, Bar says. If the sign is too large, the sign gains more importance than the message and can confuse visitors, he says. In the case of directional signage, there needs to be just enough to direct the visitors around the premises without being too few or overwhelming, he says. "When you plan these sign schedules, you will have the answers coming to you. It should make sense. Don't let the budget or the type of building dictate your sig- nage," Bar says. "Choose the right solutions. Do the right thing. Your customer will appreciate it even if it costs a bit more." Choosing where to place the signs can be done by identifying where visitors would naturally look for the signs, Bar says. "Imagine yourself walking in a familiar building with no signs," Bar says. "At what point are you going to look for the sign and where will your eyes look for it? This will also answer what type of sign goes where. You don't want to place it where it is comfortable and easy to install. You want to put it where people are going to look for it." SDG A room identification sign for Room 2401, Research & Development. Image courtesy of Arris Sign Systems. A wayfinding sign for SteelWave, a commercial real estate management company in Denver, for placement at Stanford Place III, an office building at the Denver Tech Center. The sign consists of frosted acrylic with gray vinyl copy and alumunim accents. Image courtesy of DTC Signs & Graphics. A curved pro- jecting sign for the west exit to a hospital. Image cour- tesy of Vista System, LLC. Static signs work best in areas where key intersec- tions and end point loca- tions do not change.

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