Sign & Digital Graphics

November '19

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ARCHITECTURAL AND ENVIRONMENTAL W hile it might just seem like trade shows are just an occasional event that hit the floor of your local indoor arena, the greater trade show business is an absolutely massive field in the U.S., valued at almost $17 billion in 2017. And that means plenty of opportunities to work with whole- salers to provide customers with fully customized and totally portable trade show display stands—with technology and new products aplenty, created by the pros. Victoria Rodriguez, who handles marketing at Carlsbad, California-based WS Display, says fabric is still the primary construction material among the 19 categories of trade show displays her company manufactures, ranging from retractable banner stands and flags to pop-up fabric displays and canopy tents—in sizes from two-foot to 30-foot widths. "Fabric is easy to ship, it can fold, and it can be washed and still hold its color—it can also be stretched out taut around tube displays," she says. "Lately, people are liking organic shapes, as well, with circles and general roundness attracting a lot of buy- ers. Most of our displays are still designed for 10x10 or 10x20 booths so we're huge on being portable, and allowing you to set it up yourself." Geoffrey S. Duncan, director of sales and marketing with Radius Display Products, in Dallas, says his company's 41-year history as a direct manufacturer of trade show display technol- ogy has given RDP some unique skills and one-of-a-kind prod- ucts. Duncan says displays have evolved from the old days when Standing Out From the Crowd Innovations in lightweight, flexible and long- lasting trade show display units B Y A N D Y S T O N E H O U S E Andy Stonehouse is a freelance writer based in Greeley, Colorado. 30 • November 2019 • S I G N & D I G I T A L G R A P H I C S Small or large trade show booths can be filled with easy-to-assemble trade show stands, part of RDP's range of products. Image courtesy of Radius Display Products. WS Display's backlit light box displays pro- vide vibrant and well-lit options that can fit a variety of trade show floor spaces. Image courtesy of WS Display.

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