Sign & Digital Graphics

November '19

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32 • November 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Rick Barber, VP of sales and market- ing with Ontario, Canada-based Frontline Systems Inc., offers a range of display units including retractable banner stands, pop-up backdrops, literature stands and outdoor displays. Barber says he is also seeing an increase in fabric-based materials. "Perhaps one of the most significant changes has been the emergence of tex- tiles and their many applications for trade show displays," he says. "They are replacing traditional materials due to their vivid print quality and lightweight characteristics. As a master importer and wholesaler for trade show products, he notes that politics has also gotten into the game, with a recent global tariff war leading to a jump in prices in many of the foreign-made products he sells. "The recent tariffs imposed by the United States government on imports from China has impacted many of the portable display hardware items and there have been cost increases, as a result." How should you—or a customer— pick a wholesaler to work with in the trade show display stand field? "Buyers tend to fall into two camps, the price camp and the quality camp, and in the past, the disparity between those two was very small, since there weren't very many manufacturers," Duncan says. "Over the decades, that void has expo- nentially expanded. Super-inexpensive import fabrics and overseas labor costs have driven prices to a rock bottom in recent years, but what you frequently get are poorly-sewn, gauzy, lightweight fabrics that only last a single tradeshow season. I know it's a cliché, but you really do get what you pay for." To that end, Duncan encourages resellers to consider the benefits of domestic vendors—and to look for quali- ties including flame-retardant fabrics, washable fabrics, steel versus aluminum frames, and overall print and sewing quality in final products. Frontline's Barber says a wholesaler choice depends on a number of variables. "It's always important for an exhibitor to assess and consider what they require from their display," he says. "For some, perhaps exhibiting several times a year, longevity and quality of product is para- mount. Others are simply looking for a presence on a budget and may be driven more by costs." Rodriguez recommends checking out a full catalog and establishing the breadth of a wholesaler's options, and asking a few basic questions. "Do the type of products fulfill your needs as a reseller? It may be easier to go with one company that can handle the majority of your needs, with quick turnarounds. Resellers can take a look at companies that are willing to make rela- tionships, even partnerships. We came up with WS Prime, a partnership-based program, which adds free shipping from both coasts, from both of our locations." With most wholesalers, production and shipping can be done quickly and eas- ily, with e-commerce sites for customers to upload and process art, and production turnaround in one or two days. SDG Radius Display Products' pop-up display systems allow scalable and flexible opportunities, with backlighting for more clarity. Image courtesy of Radius Display Products. Trade show displays are no longer limited to tables and backdrops, with customized and inventive display structures pos- sible. Image courtesy of Radius Display Products. Image courtesy of WS Display. (Above) Image courtesy of Radius Display Products.

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