Sign & Digital Graphics

November '19

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Page 39 of 72

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS C ustom window signage is a major driving force for attract- ing new customers into a retail or storefront business. These graphics are also growing in popularity inside corporate business settings providing privacy to boardrooms as well giving a branding vibe to an office space. Custom window graphics can heighten a business or product appearance to potential customers with news of promotions, sales, store hours, new inventory, or branding through a company logo. There are a plethora of options from solid to clear, one sided or two sided, and see-through films with either permanent adhesives or reusable adhesives. With all these new media offerings now available, choosing the right window display media can sometimes be challenging. From frosted to clear, window graphics open up new opportunities that stick B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publica- tions and websites. He can be reached at S I G N & D I G I T A L G R A P H I C S • November 2019 • 33 Storefront applications help grab consumers' attention. Image courtesy of Lintec of America. Window Shopping

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