Sign & Digital Graphics

November '19

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34 • November 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS In this article we spoke with suppliers in this area and quizzed them on the best media choices that are out there and what some of the most current and best appli- cations are. Growing Corporate Market Adrian Cook, marketing manager— premium films and overlaminates at 3M, St. Paul Minnesota, says that many customers are using window films to create custom privacy screens on glass conference rooms and interior office glass. "They print solid colors or gradi- ents onto the film to create privacy and add company logos and other images to create the desired effect. Many custom- ers are also adding cut graphics to these privacy screens. Due to the advent of printers that can print white ink, others have discovered the advantage of making solid prints that are now visible on both sides of the glass." He notes that recent developments in film technology are changing the Custom window graphics can enhance a product to potential customers as well as advertise store promotions and sales. Image courtesy of S-One Holdings Corp./LexJet. landscape of this market and giving sign shops more opportunities. "One recent development would be the addition of air release channels to allow easier instal- lations by employees with less graphic installation training. These films can be installed dry, while other films are intended for wet installation using a dif- ferent technique." Easy Installation for Retailers "We have been frequently asked for easy install films that can be set up by the store employees and still look like they were professionally installed," reports Robert Rundle, national marketing man- ager, Nekoosa/Catalina Graphic Films, Nekoosa, Wisconsin. "Clear and white low tack and cling films remain the most popular," he adds. Rundle explains that Catalina Graphic Films offers the same materials in sheet form for large nationwide campaigns and in a wide-format roll form so local/ 3M's Adrian Cook says that many customers are currently using window films to create custom privacy screens on glass conference rooms and interior office glass. Images courtesy of 3M. Robert Rundle from Nekoosa/ Catalina Graphic Films notes that the company's HI-Stat Opti- Cling media is truly an optically clear cling film allowing the graphics to really pop. Images courtesy of Nekoosa/Catalina Graphic Films.

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