Sign & Digital Graphics

November '19

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48 • November 2019 • S I G N & D I G I T A L G R A P H I C S RUNNING THE BUSINESS Cannon's Auto had serviced vehicles for years with a good reputation, but their image was stale and old. The business was built on solid principles, but their image on the outside needed help. So we provided him a new image, the right image, one that made the local market take notice and is helping the business grow. When the project was completed, the owner told me, "Ever since the changes were made to the outside of our building, we are busier than ever! And people stop in just to tell us how much they like our new look!" Recently, we worked with a Burger King loca- tion in Florida where the first-ever Whopper was supposedly invented and sold. To help commemo- rate that, when the building was updated we pro- vided a giant whopper on the side of the building. This Home of the Whopper became a literal home of a whopper by putting a giant one on the side of the building and turning its tagline into a unique visual expression and experience of the brand. What a stage! Think about all the stages for building your client's impressions at home, at work, in the office, and branded environments. Remember, branding is what you say about yourself. What others actually say about you determines your brand. And what they say is highly determined by what they experience. Experiences are what build a brand. Experiences make an impression. As brand builders, you want brand experiences to build impressions. Taking the stage will help you build them. SDG Before After Branding is what you say about yourself. What others actually say about you determines your brand.

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