Sign & Digital Graphics

November '19

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S I G N & D I G I T A L G R A P H I C S • November 2019 • 49 Sign Projects Has your shop recently finished an outstanding sign or wrap job? We know you're proud of your best work and we want to help you show it off. You can share your work with Sign & Digital Graphics readers and be seen in the pages of our magazine. Simply fill out the forms for Signage Submissions or Wraps Submissions on our website, upload your photos and we'll take care of the rest. Visit http://sdgmag.com/sign-project-submission to submit a sign project. CTW Development Corporation Installs LED Displays T raditional static tenant panels are vital to multi-tenant retail centers. As sign technology advanced, devel- opers realized the advantage of using electronic message centers. Now, LED displays with zoning capabilities can complement simple business iden- tification with promotions, location information and sales. Forward-thinking property developers realize the posi- tive effects an LED display can have on stores' visibility and traffic. CTW Development Corporation Canfield, Ohio-based CTW Develop- ment Corporation (CTW) was founded more than 35 years ago by Chuck Whit- man, owner and president. The com- pany is one of the leading commercial and residential developers in Ohio's Mahoning Valley and offers more than 1.5 million square feet of office and retail space and has developed more than 600 residential home sites. Challenges The company needed to upgrade a multi-tenant sign at Canfield, Ohio's Westford Commons open-air life- style shopping center. The previously installed static sign included a digital display — purchased based on price, not performance, which was not working properly. A new, advertising-focused electronic message center needed to fit in the existing structure. To engage customers and raise tenants' profiles at Westford Centre. CTW required a multi-tenant sign that included a digital display for zoned advertising. This property is comprised of more than 150,000 square feet of class 'A' office space and includes such tenants as Merrill Lynch, Belmont Eye Clinic and University Hospitals. The recently constructed 19,700 square foot Tiffany Crossings out- door retail plaza in Youngstown, Ohio, includes 12 retail spaces and a stand- alone 2,400 square foot Dunkin' Donuts with a drive-thru to accommodate 14 vehicles. This property necessitated a multi-tenant sign that included a digital display for zoned advertising to engage customers, increase property traffic and raise tenants' profiles. Solution CTW consulted with Brandon Meyer, owner of Pittsburgh, Pennsylvania- based Smart Signs, Inc., who worked with California-based Optec Displays, Inc., to develop and deliver an effec- tive LED solution and meet the client's expectations of brightness, clarity and control. For all locations, 10mm LED displays were selected to provide the best pos- sible resolution for both pedestrian and vehicle traffic. At Westford Commons, the 6´ x 12´ electronic message center is a perfect complement to the static panels, allowing tenants and commu- nity organizations to advertise using a variety of graphics, logos, data integra- tion, multiple font styles and sizes — all controlled offsite by CTW. The Westford Centre 12´ x 12´ display benefits tenants by allowing them to promote their businesses and provide direct communication to the public. At Tiffany Crossings, the 13´ x 10´ digital display provides tenants with better visibility along U.S. Route 224 and the ability to advertise directly on the display. Optec's proprietary software enables videos, messages and advertis- ing to appear simultaneously on differ- ent sections — or zones — of the screen. This software is designed to allow the user to create display contents, as well as configure, schedule and manage multiple displays all from one applica- tion. Users can see a preview of their zoned content as well as schedule a full-screen zone for ads and targeted messages. "The training the team received from the display company made it easy to jump in and start programming content from day one," Whitman says. C O U R T E S Y O F O P T E C D I S P L A Y S SDG

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