Sign & Digital Graphics

November '19

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Product Highlights S I G N & D I G I T A L G R A P H I C S • November 2019 • 53 such as HootSuite, Later or Buffer. The only real cost associated with social-media marketing is time—which you can either take to figure it out or pay a freelancer, consultant or agency, if your time and expertise are in short supply. Of course, if you farm out the social media function, be aware there may be produc- tion and managing costs. Your website needs to be a hub of activity pulling in the best content from your various social presences. You may need to engage a web graphics designer to create a few custom Facebook tabs. However, the related costs are signifi- cantly less than with traditional advertis- ing. What's more, you can measure your return-on-investment. If you track every tweet that leads back to your website, and use Google Alerts to see how many people are blogging about you and track those links back to your site, you will be able to measure much of the buzz that is out there and compare it to how it's affecting your bottom line. Use URL shortening links like to track social posts back to your website. Develop a testing regimen to see which posts get the most views. If your website has good reporting tools, you should be able to track all the referral traffic and see how much of that traffic resulted in a direct sale or created a lead that can be followed up with an email or phone call. Take the amount of revenue gener- ated from this traffic and compare it to the time spent internally on the oppor- tunity and how much you paid someone else for the effort. At the end of a quar- ter, you'll be able to calculate ROI. If the above explanation was mostly 'Greek' to you, it may be a good time to consult a social media expert. Only undertake a social-media mar- keting campaign if you are ready to be honest, responsive and consistent. The single biggest mistake marketers make in employing social media is not being consistent. People want to see you as a reliable source of information, so you can't slack off for a few months and expect your social currency to go up. Good luck! SDG | (800) 527-7778 36-MONTH LEASE SAVE UP TO 10,000 $ * APR % 0 The Ultimate Flatbed Cutting Systems Fast Change Frames Sell More Graphics! • Signage changes are FAST & EASY - sell more graphics and signs • ANY size frame, LOW prices • Made in Chicago for QUICK turnaround • NO MINIMUMS: 1 or 10,000 • Many color and profile choices • FREE shipping on orders over $75 to US States. Manufacturing NEW LED edge lit frames Any Size, Any Color 1 Minimum American Owned American Made POP Displays Wall Graphics Retail Signage Menu Boards Cut Pieces DigiMaxx ® Retail Signage Retail Signage Cut Pieces Cut Pieces QUALITY M A D E I N T H E USA Super-Wide Printable Magnet Call or click to learn more! 800.258.0991 Print directly to magnet rolls 40" or 48" wide APPLICATIONS: Register now at Succeed in vehicle graphics with hands-on training from the best in the business. SKILLS FOR LIFE WALK-AWAY WITH TRAINING GET BORN-TO-WRAP

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