RV PRO

November '19

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rv-pro.com November 2019 • RV PRO • 103 fungible terms in marketing – it could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a com- pany to find, embrace, and engage their biggest fans," according to Invite Social Media , a social media agency with offices in Michigan and North Carolina. In some circles, a brand ambassador might be referred to as a brand advocate or brand influencer, although those phrases aren't interchangeable. Each of these terms carries a different meaning in the mar- keting world. From Kyle Brady's vantage point, Battle Born, whose corporate parent is Sparks, Nev.-based Dragonfly Energy, and Elkhart, Ind.-based Dometic Group are leading the brand ambassadorship movement in the RV industry. The Bradys have done busi- ness with both Battle Born and Dometic. Nathan and Stephanie Yarbrough operate the YouTube channel Explorist. life (previously known as "Adventure in a Backpack"), where they highlight their travels in their Sprinter van. They are pictured here humorously demonstrating the weight savings of lithium-ion Battle Born Batteries vs. traditional AGM batteries. www.MORryde.com • 574.293.1581 • * See MORryde for the Rubber Pin Box fit chart. Unique Rubber Shear Spring • Smoother, more comfortable towing • Provides jerk-free starts • 3" fore/aft travel and 1 1/2" side to side travel • Maintenance-free • Uses 100% natural rubber shear springs that absorb shock RUBBER PIN BOX * No more jerking, chucking or bucking.

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