November '19

Issue link: https://nbm.uberflip.com/i/1178716

Contents of this Issue


Page 39 of 139

36 • RV PRO • November 2019 rv-pro.com O P E N H O U S E C O V E R A G E Cedar Creek Champagne Edition 38ERD Cedar Creek management was looking for the right time to launch its new Champagne Edition 38ERD – a quad-slide fifth wheel with all the bells and whistles consumers come to expect in an extended-stay coach. "The floorplan is something we've been wanting to do. We were just waiting for the right time to launch it. This Expo was definitely the right time to launch it," says General Man- ager Curtis Gunter. "The dealer response has been quite awesome, actually," he said on Day 2 of the event. The Champaign Edition fills out the brand's lineup, which starts with the entry-level Silverback, followed by the Hathaway and then the top-of-the-line Champagne. One key new component is the LCI One Control Com- mand Center that allows the customer to operate the HVAC and other components from basically anywhere via an App and cellular connection. "It's a huge new feature for us," Gunter says. The App also opens up a new era for Cedar Creek by helping it keep in contact with its retail buyers. The App allows the company to send maintenance notifications directly to owners and provide information on new products and consumer shows. "We'll be able to touch the customer from a manufacturing level that we've never been able to do before," Gunter says. He calls it "a game changer by the way we can communi- cate with the end user and help cross-promote the dealership to retain our customers. We've never had this software before." Other key features include a Truma hot water heater, a solar power package and a 21-foot Thule legless awning. The latter allows a second awning on top of the slides that's never been possible before because now there are no legs to interfere with the slide-outs. Gunter is also pleased with the four-burner residential stove from Insignia in the 38ERD. Insignia has teamed with Best Buy on its stoves, microwaves and refrigerators so that RVers can access service through Best Buy's Geek Squad throughout the U.S. Meanwhile, Gunter calls the new interior decor "a blend of modern country. It almost looks like a magazine (cover shoot) in there." MSRPs are in the high $80s to low $90s, depending upon equipment. Cedar Creek started building the new models in October and planned to begin delivery in early November. "It will be a showstopper for us for the show circuit starting in January," Gunter says. "Anybody who has a late fall show has already been asking for it as quick as they can get it." What impressed RV PRO: This quad-slide fifth wheel comes with all the bells and whistles consumers come to expect in an extended-stay coach. That includes the LCI Command Center feature, offering customers the option to control a mul- titude of features remotely while simultaneously providing Cedar Creek with the ability to keep its customers informed about needed vehicle service, thereby boosting the chances for customer retention. Simply put, the quad-slide Cedar Creek Champaign Edition 38ERD is everything RVers could want or hope for in an extended stay luxury fifth wheel. It's also clear that a lot of thought went into the design and layout of this coach.

Articles in this issue

Links on this page

view archives of RV PRO - November '19