November '19

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60 • RV PRO • November 2019 rv-pro.com R V M A N U F A C T U R E R S Roadtrek staff has had to recalculate the cost of every part and component used in every vehicle. "We are not certain if previous calcu- lations had been done correctly," Reuer says. "We want to make sure it's a solid and reliable base we're putting prices on." Save for the models built on Ford Transit Van chassis, the 2020 models will have the traditional Roadtrek look, according to Reuer. "In the beginning, they will look like traditional Roadtreks, but we will implement quality measures similar to what we do over here to ensure quality and increase quality compared to what it's been before, and introduce slight modifications where we or our dealers will think they can be intro- duced and transferred from the Euro- pean product to the North American product," Reuer says. "But we have to be careful on that." He concedes there are "some distinc- tive differences in taste, expectations, touch and feel" between the European and North American consumers, and "it's always important to consider what the American or Canadian customers want and need in the vehicle." So, the addition of any European nuance will be slow and calculated. "It won't be something like a list of 15 points we want to add to the vehicle right away," Reuer says. Meanwhile, Roadtrek discontinued the Popular models built on the Chevy chassis, as well as the Simplicity models built on the ProMaster, but the RV man- ufacturer will build on Sprinter platforms going forward. Roadtrek: New CEO/ Former CEO In mid-October, Roadtrek named industry veteran Dane Found as its new CEO. His experience in the RV industry spans more than three decades in both Canada and United States. Notably, in 2006, he co-founded Pacific Coach- works, a towable manufacturing com- pany based in Riverside, Calif. "We are pleased to announce that Dane Found has accepted the position of CEO and will be leading the day- to-day operations in North America," says Nicolas Rousseau. "Dane brings to the company a wealth of industry experience across retail, wholesale and manufacturing and has a vision for the future of the brand that aligns with the entire group." Speaking of CEOs, the new Roadtrek management met several times earlier this year with former Roadtrek owner and CEO Jeff Hanemaayer to learn about Roadtrek sales reps were on-hand to answer dealers' questions during Open House Week. Pictured here are (left to right): sales rep Lars Dudek; sales rep Tim Morgan; Len McDougall, head of sales and service; and sales rep Mike Williams. Mike Reuer, the general director for Rapido's Westfalia.

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