RV PRO

November '19

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6 • RV PRO • November 2019 rv-pro.com About The Cover: This month's cover spotlights just a few of the 20 RVs that RV PRO's editorial team deemed to be Best of Show RVs from September's Elkhart Open House Week. Contents continued 20 X Better For dealers willing to be totally honest about their operations, participating in a 20 Group can be an incredible resource for sharing best practices, 20 Group moderators say. PAGE 72 Dealers See Value in 20 Groups 20 Group members are uniformly positive about their member organizations. PAGE 76 ORIGINAL EQUIPMENT: AFTERMARKET: BUSINESS: DEALERS: Brand Ambassadors Engage Consumers RV suppliers and other industry members are increasingly relying on the emerging trend of making use of real people who share their stories of using and enjoying their products via social media channels and other outlets as part of larger company marketing efforts. PAGE 100 Q&A with Cairn Consulting's Scott Bahr Bahr shares how his firm's expertise in research and analysis, plus his passion for the outdoors, led Cairn to produce its groundbreaking surveys on RVing and camping trends. PAGE 108 Adapt A Vet Provides RVs for Veterans The Texas nonprofit charity got its start providing home modifications for disabled veterans but has since branched out to provide RVs for homeless or displaced vets. PAGE 112 PRO Business Advice: Don Tipton In part one of a two-part series, guest columnist and consultant Don Tipton says dealerships must put a priority on service operations in order to keep customers in the cycle to become repeat buyers. PAGE 116 PRO Parts Advice: Don Reed Guest columnist and consultant Don Reed encourages dealers to have a fixed ops sales team in order to grow their profits from service operations. PAGE 120 Departments: Editor's Column . . . . . . . . . . . . . . . . . . . . . . . . . . 8 News of Note . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Product Highlights . . . . . . . . . . . . . . . . . . . . . 124 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 Crane Takes it to the Max The supplier's new Filon Max product represents the latest evolution in light, durable sidewall material for the RV industry. PAGE 82 Special Product Focus: Innovative Tech Products A collection of products designed to keep RVers connected to the world at large, and to allow them to bring the latest in tech wherever they camp. PAGE 90

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