November '19

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rv-pro.com November 2019 • RV PRO • 65 "And due to the desert environment of the region – unlike the Seattle area, which is typified by the ocean and trees – we get horrendous windstorms, especially in the spring." In hindsight, it may have come as no surprise that the fledg- ling dealership was then greeted at its temporary location by the Easter Morning Storm of 1997, as it's regionally known, which added insult to injury. "The storm decided to relocate some of the travel trailers we had set up, but not tied down – it was a lesson learned," Hughes says. As the Latin proverb states, "Fortune favors the strong," and Broadmoor RV recovered and soon acquired 2.5 acres that straddled a major highway. It now sits on more than 22 acres (for comparison, the average size of competing dealerships in the area is 6 to 10 acres, according to General Manager Travis Blake) and sees $50 million in annual sales. "We always say we rose from humble beginnings," Hughes adds. "We meet our customers' needs, and owners John and D'Ann Ramsey began this business with the motto, 'Enter as strangers, leave us as friends.'" Today, Broadmoor RV sells 1,600 units annually and pres- ently keeps an inventory of $14 million (about 600 units) and has 88 employees. It is braced for more headwinds, however. Blake – who began his career 11 years ago as a part-time shop technician then progressed to sales, followed by finance and sales manager positions, until he eventually landed the general manager role last year – says the downward industry trend in overall sales concerns him, but it was to be expected. "We saw it coming. The industry has been ramping up for years and it had to take a dive at some point, and we've adjusted accordingly, though we were hoping for more than the recent 1/4-point reduction in interest rates," Blake says. "We're walking a tightrope, just like everybody else and concentrating on the customers and service we have right now." Broadmoor RV's bread and butter is in travel trailers – half-ton towables and fifth wheels – although it has also been investing in ultra-lite units recently. "We get a lot of first-time buyers," he says. "And we've focused also on our service department because we want them to come back to us for their third, fourth and fifth RVs – and quite often they do." Northwood has been a staple manufacturer since the beginning due to its Northwest region location in Union County, Ore., and the dealership took on the Outdoors RV line when Northwood acquired Fleetwood's towable factory in La Grande, Ore. "It was a natural fit," Hughes says. Additional manufacturers featured on the sales lot include The Broadmoor leadership team includes (from left): George Warner, Alfredo Chavez, Liz Stetson, James Henrickson, Travis Blake, Molly Swan, Joe Garcia, Jill Garcia and Skyler Kenoyer.

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